|CAN'd Aid, Coors Distributing Company & Oskar Blues Spread the Love of Riding to ColoRADo Kids |
Longmont, CO - The CAN'd Aid Foundation, Coors Distributing Company and Oskar Blues Brewery recently teamed up to build and donate 69 bikes for 1st and 2nd graders at Beach Court Elementary School in Denver. Beach Court, a Title 1 School within the Denver Public School system, is comprised of 93% Hispanic students with 87% of children enrolled receiving the free or reduced lunch program.
Employees at Coors Distributing Company cut out of work a bit early on Thursday, September 22nd to work with the CAN'd Aid Foundation to assemble and prepare bikes to be donated at the nearby school on Friday morning. To keep morale high and production swift, Oskar Blues Brewery employees hosted a "beer can chicken" BBQ complete with cold beer & soda on CDC's front lawn. More than 100 employees turned out to help over the course of the afternoon and 69 brand new custom bikes were assembled as a result.
"July and August were Oskar Blues focus months for us at CDC, so we partnered with them to donate .50 per case sold, with the funds going to CAN'd Aid's Treads & Trails program. We really wanted to give back to our community in a tangible and meaningful way, and CAN'd Aid's bike build was a perfect fit" explained Kristina Walshauser, Brand Manager at Coors Distributing Company.
Under bluebird skies and with nearly 50 neighborhood families gathered among the students, CAN'd Aid introduced Mike Murfitt Jr., a celebrated and charismatic BMX rider, who proceeded to awe the kids with tricks, jumps and wheelies - but only after talking with them about the importance of bike safety and wearing a helmet. Properly stoked, the children were then called up by representatives from CDC and Oskar Blues to be fitted for their brand new helmets and bikes.
"You have no idea how much this means to these children and their families" Vice Principal Elina Medina explained, "this is probably the first brand new thing they've ever received and teaching them the importance of being healthy & active is invaluable."
Given the close proximity of the school to CDC's facility and the overwhelmingly positive impact the bike donation had on all parties, a longer-term partnership is likely.
"I've worked in the beer business for nearly 25 years, and this is the coolest thing I've ever been involved with" Tom Lofland, Multicultural Specialist at CDC.
About the CAN'd Aid Foundation
CAN'd Aid Foundation, the nonprofit arm of Oskar Blues Brewery, is a 501(c)3 nonprofit that whose "do-goodery" efforts are focused on:
Towns - building strong communities
Tunes - for your eyeholes and earholes
Treads + Trails - get outside and get after it!
Love Yur Mama - save the blue marble
About Oskar Blues Brewery
Founded by Dale Katechis in 1997 in Lyons, Colorado, Oskar Blues Brewery launched the craft beer-in-a-can apocalypse with hand-canned, flagship brew Dale's Pale Ale. Today, Oskar Blues is one of the fastest growing breweries in the country and operates breweries in Longmont, Colorado and Brevard, North Carolina, while producing 192,000 barrels in 2015. The original canned craft brewery continues to push innovation with the announcement of an Austin, TX brewery in April of 2016 and creations like The Crowler while it distributes to 50 U.S. states, Washington, D.C., as well as parts of Canada, Sweden, Australia and the U.K.